Bella brand typography

Bella Fits-anywhere kitchenware™

bella is a housewares brand that brings innovation into the heart of the home—the kitchen. With a focus on solving problems with breakthrough solutions. bella products deliver quality and high design at affordable prices, making it accessible for all. bella is a trusted kitchen companion offering a conduit of calm in the midst of the bustling home environment. bella embodies practicality, empowering everyone to do more in the kitchen with ease.

Project Scope
  • Brand Identity Development
  • Art Direction
  • Brand Standards
  • Amazon & Walmart Stores
  • In store Merchandising
  • Digital Guidelines

Let’s build new worlds together For inquiries Hello@a-b-d.co

A selection of creative projects by ABD creative office, ranging from packaging, branding, and art direction

News Projects/studio updates/thoughts

Lilly on grey background

We’re exploring how a branded scent can create an emotional connection and enhance memory recall. It can transform spaces into a more immersive and memorable experience.

Dreambound Star

Dreambound is refining brand positioning and evolving the visual identity for a national career-training platform. Our work spans strategy, design systems, and launch.

Tu Lucha boxing logo on blue

We recently helped shape the positioning and visual identity for Tu Lucha Rising, a nonprofit creating opportunities for underserved youth through community boxing programs.