For in2’s first U.S. product launch in men’s sexual wellness, we developed a bold and unfiltered social campaign designed to break through the noise of today’s content-saturated platforms.

The campaign headline, “Length Matters, Size Doesn’t”, set the tone—deliberately provocative, witty, and tongue-in-cheek. It subverted the common cultural fixation on physical size, reframing the conversation around duration and performance. This wordplay not only sparked intrigue but also carved out a confident, distinctive voice for the brand in a crowded category.

To amplify the innuendo of the headline, our visual language leaned into unapologetically sexual imagery. Inspired by phallic forms, we created a series of stark, balloon-based visuals that balanced humor with raw directness. These unexpected shapes, inflated and photographed with stark simplicity, offered a playful yet confrontational edge