Goodparts Made For(e) Play.
Goodparts, an intentionally playful wellness brand that seeks to break down the formalities and taboo of sex, intimacy, and conversation.
Sex is fun, energetic, and expressive; it’s a workout for not only for your body, but also your mental health. We wanted to approach this campaign as humorous, mischievous, and flirtatious. By using phallic shapes juxtaposed with therabands, which mimic an intertwined physical connection, we looked to embed a little imagination to create seductive and provocative content.
Project Scope
- Strategy
- Visual Identity
- Collateral
- Packaging
- Photography
- Digital
- Content
- Launch Concepts
We crafted a brand tagline that cleverly played with words, highlighting the brand’s personality and product narrative. The brand tagline would serve as a versatile tool across various collateral and communication materials, making it synonymous with the brand.
We crafted a custom typeface specifically for Goodparts, accentuating shapes within the letter-forms to evoke the essence of lubrication and phallic imagery. The result was simple, subtle, and sexual.
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