Goodparts Made For(e) Play.

Goodparts, an intentionally playful wellness brand that seeks to break down the formalities and taboo of sex, intimacy, and conversation.

 

Sex is fun, energetic, and expressive; it’s a workout for not only for your body, but also your mental health. We wanted to approach this campaign as humorous, mischievous, and flirtatious. By using phallic shapes juxtaposed with therabands, which mimic an intertwined physical connection, we looked to embed a little imagination to create seductive and provocative content.

Project Scope
  • Strategy
  • Visual Identity
  • Collateral
  • Packaging
  • Photography
  • Digital
  • Content
  • Launch Concepts
A white Goodparts logo on a black lube background
We crafted a brand tagline that cleverly played with words, highlighting the brand’s personality and product narrative. The brand tagline would serve as a versatile tool across various collateral and communication materials, making it synonymous with the brand.
We crafted a custom typeface specifically for Goodparts, accentuating shapes within the letter-forms to evoke the essence of lubrication and phallic imagery. The result was simple, subtle, and sexual.
Custom typography example of the Goodparts logo
Customization of the Goodparts monogram
Good parts packaging with athletic bands over the bottle
Image of Goodparts packaging carton in orange
Image of Goodparts lip balm
Goodparts mailing cartons with branded tape
Goodparts product in the gym
Beverage can for goodparts

Let’s build new worlds together For inquiries Hello@a-b-d.co

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