Goodparts, an intentionally playful wellness brand that seeks to break down the formalities and taboo of sex, intimacy, and conversation. Sex is fun, energetic, and expressive; it’s a workout for not only for your body, but also your mental health. We wanted to approach this campaign as humorous, mischievous, and flirtatious. By using phallic shapes juxtaposed with therabands, which mimic an intertwined physical connection, we looked to embed a little imagination to create seductive and provocative content.