As electric grids worldwide approach their capacity limits, the need for a significant transition to clean energy becomes increasingly urgent. Yet, achieving this shift requires heightened involvement from electricity providers. How can we expand capacity while minimizing our environmental impact? Enter Utilidata—a solution offering real-time visibility, control, and adaptability. With Utilidata’s Karman platform, utilities gain access to essential tools and information to optimize the grid, ensuring it can meet the evolving demands of tomorrow’s electrification needs. Our brand development was inspired by the utilitarian essence of the energy grid, a facet often unnoticed in our daily routines. We embody this essence in our visual language through the creation of an identity system that mimics a toolkit of components, aiding in conveying the brand narrative and presenting data in its most elemental form.