The concierge for fine jewelry
Summerset is an invitation-only fine jewelry concierge for the international elite. Located in the hart of Manhattan’s Diamond District, Summerset offers selected clients unique and unprecedented access to a fine jewelry house for one-of-a-kind pieces across all milestones and moments. To emphasize discretion, as the visual vocabulary, we paid homage to top secret dossiers and classified information. With the intent of downplaying the brand’s visual identity system, we avoided the traditional tropes of jewel tones and rich fabrics associated with fine jewelry. We, instead, leaned into an unexpected approach juxtaposing low-fi tactile materials with a contemporary approach on a flourishing Serif accompanied by a subtle color palette. Ultimate luxury deserves the utmost discretion.
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