MAS is a bespoke experience agency of audacious creatives and technologists, working from ideation to execution to evoke emotion through bold moments—big or small, physical or digital. To go beyond the ordinary and collectively deliver captivating experiences that evoke emotion in everyone. Inspired by the dynamic and creative energy of MAS and their clients, we worked to translate this into a bold, graphic identity full of life, movement and expression. We wanted to use this identity and language to inspire, transform, and connect everyone who comes into contact with MAS. The transition into this new identity was an opportunity to go beyond the ordinary, make an impression and leave a mark wherever they go. We opted to dream big, be explorative, and seek to be the unconventional in the industry, signifying to the audience that you get something a little different when you work with MAS, and of course while having fun along the way.