Emily P. Wheeler is fine jewelry with perspective, whether collection or couture, each piece of Emily P. Wheeler jewelry is a unique expression of Emily's artistry and personality. Founded on an understanding of the luxury jewelry consumer we positioned Emily P. Wheeler as the authentic storyteller. Narrating her inspirational life experiences through the medium of fine jewelry, the pieces Emily P. Wheeler crafts transcend from artist to adorner. Inspired by the pursuit and process of immortalizing these stories in fine jewelry, we set out to articulate this in the Emily P. Wheeler visual identity. With a focus on bringing to life Emily's passion, flair, and vitality, we developed a bold and energetic color palette, used to frame all creative assets of the brand, from language, imagery, and the jewelry itself.