Bluesmoke BBQ
Defining NYC BBQ
Framing Epic America. Bluesmoke, New York's original BBQ restaurant, created by Danny Meyer (Union Sq Hospitality Group) and Chef Jean-Paul Bourgeois. Inspired by authentic southern BBQ and influenced by New York flavor and flare, Bluesmoke wears the city on its sleeve, proudly defining and representing the culture of BBQ in NYC. Southern BBQ culture and flavor is determined by the resources available. New York is no different, inspired by its people, the city and local ingredients New York has defined its own way to BBQ. Authentically-American-but-fundamentally-New York, the only common theme is smoke and meat.
Deliverables
- Visual Identity
- Typography
- Illustration
- Photography
- Art Direction
- Brand Collateral
- Digital
- Packaging
- Menu Boards
- Signage
- Uniform