Your Local Neighborhood Friend


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Brand Identity

Your Local Neighborhood Friend

Otto is a hotel franchise concept aimed at creative neighborhoods, in cities across the globe. The brand idea for this concept is "friend in the know" Establishing Otto as a neighborhood character and guide.    

We personified the hotel by bringing to life Otto, the discerning character with a friendly personality to interact with guests and guide them through their stay. Otto is the friend that we can all relate to, the friend that is perpetually plugged-in to the neighborhood, the friend that's ready with new recommendations or to answer questions.



The character Otto is punctuated throughout the hotel, from small messages to hidden characters, to create moments of surprise.