Taking The Stance in Ethical Fashion

Brand Identity

Taking The Stance in Ethical Fashion

Re-positioning Angela Roi as the voice in ethical fashion. Angela Roi believes personal style should not come at the expense of personal values. 

Angela Roi aims to transform the way we think about fashion, with ethical accessories that are good for all creatures.

Angela Roi needed to LEAD and OWN the movement in ethical luxury. We developed a badge that could be worn by their ethical army, "The Creatures of Conscience" as a symbol and stance in ethical fashion.

Inspired by the chants and rally cries of activists we developed a repetitive typographic system, visually bringing the emotion, passion, and power to life.

We developed a social campaign and content to introduce the new audience we defined and celebrate the Ethical Army.