Redefining the Culture of ESports


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Brand Identity

Redefining the Culture of ESports

MTW is the first online news platform for the video gaming community. 

Inspired by the athletes who play and train for 16 grueling hours a day. A-B-D set out to define the real culture of the sport. By shifting perceptions from nerdy gamers to athletes in the online arena.


We developed a monogram from the letters MTW. Creating a branded icon for the MTW team, a badge worn and loved by supporters. The monogram comes to life in different ways. Signifying the different genres of gameplay, creating a dynamic identity.




We wanted to represent the gamer as a heroic, biblical character, to create legends within the gaming arena.