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The Power of Story

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  • Notice: Trying to access array offset on value of type int in element_children() (line 6604 of /customers/7/8/9/a-b-d.co/httpd.www/includes/common.inc).
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  • Notice: Trying to access array offset on value of type int in element_children() (line 6604 of /customers/7/8/9/a-b-d.co/httpd.www/includes/common.inc).
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  • Notice: Trying to access array offset on value of type int in element_children() (line 6604 of /customers/7/8/9/a-b-d.co/httpd.www/includes/common.inc).
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  • Notice: Trying to access array offset on value of type int in element_children() (line 6604 of /customers/7/8/9/a-b-d.co/httpd.www/includes/common.inc).
  • Notice: Trying to access array offset on value of type int in element_children() (line 6604 of /customers/7/8/9/a-b-d.co/httpd.www/includes/common.inc).
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BRANDING

The Power of Story

The gemthologist is a new, creative approach designed to challenge the traditional e-commerce jewelry model. Focussed on telling the intrinsic story, ideas, and inspiration for a piece, the gemthologist aims to foster emotional connections and understanding between brand and consumer.
Through the vehicle of storytelling visualized by collage, gem shape cutouts, and playful typography, the gemthologist aims to articulate compelling and emotive narratives that bring to life the meaning of a collection or individual piece to actualize sales.  

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