The Power of Story
BRANDING
The Power of Story
The gemthologist is a new, creative approach designed to challenge the traditional e-commerce jewelry model. Focussed on telling the intrinsic story, ideas, and inspiration for a piece, the gemthologist aims to foster emotional connections and understanding between brand and consumer.
Through the vehicle of storytelling visualized by collage, gem shape cutouts, and playful typography, the gemthologist aims to articulate compelling and emotive narratives that bring to life the meaning of a collection or individual piece to actualize sales.












