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Branding – Ecommerce

Life Curated

Personal Effects is an online destination that connects discerning individuals with heirlooms to last a lifetime.

An e-commerce avenue with a twist, Personal Effects puts a unique emphasis on the luxury experience ensuring that the elevated nuance and customs of purchasing timepieces and fine jewelry transcend into a curated, unique digital footprint. Through their carefully edited portfolio, Personal Effects has collated a collection designed with intelligence, foresight, thought, and personalization that meets customer desires while engaging their discovery. 

Strategically aimed at an existing VIP client base accustomed to an in-person experience, Personal Effects required a full branding inception from start to finish including naming, branding, typography, and visuals that would run the gamut of formality and a personal touch. Classic and traditional, yet cheeky and compelling, Personal Effects looks to the meet the needs of this client with the room for expansion into a larger lifestyle brand.