Bring The Experience of Place

ART DIRECTION

Bring The Experience of Place

With reverence to this androgynous muse, Carlen Parfums seeks to dismantle bonds of gender, place, and time. The Carlen laboratory applies a haptic process to scent design, yielding a suite of poetic fragrances that echo instinct and industry, element and gestalt, discipline and disorder.

A-B-D developed a series of images that infuse a sense of place and time. We wanted to transport the audience to a place and create an emotion that was reminiscent of the fragrance.