Bring The Experience of Place

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ART DIRECTION

Bring The Experience of Place

With reverence to this androgynous muse, Carlen Parfums seeks to dismantle bonds of gender, place, and time. The Carlen laboratory applies a haptic process to scent design, yielding a suite of poetic fragrances that echo instinct and industry, element and gestalt, discipline and disorder.

A-B-D developed a series of images that infuse a sense of place and time. We wanted to transport the audience to a place and create an emotion that was reminiscent of the fragrance.